Bookkeeping & financial operations for e-commerce & retail
Every channel reconciled, every margin clear.
Online storefronts, marketplaces, payment processors and physical registers all report sales differently. Sumday reconciles each channel to the bank, records fees, refunds and cost of goods sold properly and helps you plan cash around inventory.
- Channel reconciliation
- Inventory & COGS
- Cash-flow planning
Common financial challenges
Where store books get complicated.
Deposits are not sales
Processor and marketplace payouts net out fees, refunds, reserves and adjustments. Gross sales and each deduction need to be recorded separately.
Refunds and fees add up quietly
Returns, chargebacks, processing fees and platform charges erode margin unless they are tracked by channel.
Inventory ties up cash
Purchase orders, freight and landed costs decide true cost of goods sold, and inventory buys can drain cash ahead of a busy season.
Sales tax follows your customers
Selling online and in store can create sales tax obligations in several places, and the liability needs to be tracked accurately.
Who we support
Businesses in this group.
Some specialties have their own page with more detail. For others, scope is confirmed in a consultation.
- Online stores Storefront payouts, processor fees, ad spend and COGS.
- Marketplace sellers Settlement reports, marketplace fees, reserves and returns.
- Brick-and-mortar retailPOS reconciliation, inventory and location reporting — scope confirmed in consultation.
How Sumday supports this industry
You run the business. We keep the books straight.
Sales-channel reconciliation
Every channel reconciled from its own reports to the bank.
- Storefront, marketplace and POS payouts matched to deposits
- Gross sales, fees and refunds recorded separately
- Processor reserves and holds tracked
- Gift cards and store credit liability
Inventory & COGS
Product costs tracked from purchase to sale.
- Purchase orders and supplier bills
- Freight, duties and landed cost
- COGS by product line or channel
- Periodic inventory count support
Fees, marketing & fulfillment
Variable costs tied to the channels that create them.
- Advertising spend by channel
- Fulfillment and shipping costs
- Platform and app subscriptions
- Contribution margin by channel
Cash & sales tax tracking
A forward view of cash and an accurate sales tax liability.
- Sales tax collected and payable tracked in your books
- Inventory purchase planning
- Seasonal cash forecast
- Data organized for whoever files sales tax
Relevant services
The services that fit this work.
Accounting & Bookkeeping
Monthly books, reconciliations, close and financial statements you can rely on.
Learn moreAccounts Payable
Bill intake, approvals and scheduled vendor payments with a clear audit trail.
Learn moreTax Coordination
Tax-ready records and organized collaboration with your licensed tax professional.
Learn moreFinancial Dashboards
Clear dashboards built on your reconciled books, focused on the numbers you use.
Learn moreFinancial Planning & Analysis
Budgets, forecasts and variance analysis that turn your books into a plan.
Learn moreFractional CFO
Cash-flow strategy, forecasting and financial leadership for your next stage.
Learn moreExample bookkeeping workflows
What the monthly work looks like.
Illustrative workflows. Your actual process is agreed during onboarding and depends on your systems and records.
Monthly payout reconciliation
- Download payout and order reports from each storefront, marketplace and processor
- Split each payout into gross sales, fees, refunds, reserves and sales tax collected
- Match the net payout to the bank deposit
- Investigate and list any unmatched payouts or reserve movements
Inventory and COGS close
- Record supplier bills, freight and duties against open purchase orders
- Update landed cost per product line
- Post cost of goods sold from your inventory system’s sales summary
- Reconcile the inventory balance to your count or inventory report
Reporting
Know what’s working. Grow what works.
After each close, reporting can include views like these where your records support them.
- Margin by channel and product line
- Contribution margin after ad spend
- Refunds, returns and fees by channel
- Inventory value and COGS
- Sales tax liability
- Cash forecast
Who this suits
A good fit if…
- Direct-to-consumer brands selling through their own storefront
- Marketplace sellers using one or more marketplaces
- Retailers combining physical registers with online sales
- Growing brands planning inventory buys around seasonal demand
What Sumday doesn’t do here
- Filing sales tax returns — handled by you, your software or a licensed provider
- Operational inventory management inside your inventory system
- Preparing or filing income tax returns
- Marketplace account management or listing optimization
Get a tailored quote for your store
Share how your business runs and we’ll confirm the right scope in writing before anything begins.
Questions
For e-commerce & retail.
Which platforms do you reconcile?
We reconcile from the payout, order and settlement reports your storefront, marketplace, processor or POS produces. Compatibility with your specific platforms is confirmed during your consultation.
Do you manage my inventory?
We record inventory and cost of goods sold in your books. Day-to-day inventory management stays in your inventory system.
Do you file sales tax?
No. We track sales tax liability in your books and organize the data. Filing is done by you, your software or a qualified provider.
Can you show margin by channel?
Yes, when sales, fees and costs can be separated by channel. We agree the reporting structure during onboarding.
Better books. Brighter business.
Your next chapter starts here.
Clear records and useful reporting for your store, with a scope confirmed before you commit.
